Shoshin
Origins
Who we are
Shoshin provides the resources, equipment and the kit for the teams and individuals who are hungry to never stop improving. After all, mastering sport, is about mastering that you are never done learning and improving – every time you train, compete, teach or coach you do so with a beginner’s mind.
Our Story
We’re inspired by a beginner’s mindset. It means anything is possible. By living and breathing the moment. It’s about having the drive to continuously practise, play and train, with an eagerness to improve. Supported by the best equipment all the way. Whether it’s on the field, court, or track, the equipment brings the same level of performance and dedication to every game. Every class and every training session. Together, we champion everyone’s potential, from the start to every breakthrough along the way. The beginner always becomes the master.
Netball
Football
Rugby
Basketball
Storage
Coaching
Our
Mission
We’re here for the up and comers. The have-a-go-heroes. The risers. And the fallers. From the start to every breakthrough along the way. We are there! For every kick. Every run. Every pass. We are there! We share our customers passion for nurturing young athletes. Together we empower the next generation of athletes, one game at a time. We are Shoshin. Ready to play. Set to improve.
Quality you can rely on.
High performing equipment that stands the test of time. Every kick, hit, catch.
Sustainability at its core.
Sustainably sourced sports equipment for an ever-changing world.
Never stop improving.
All seasons. All sports. Always ready to play. There for every level of player.
Fuel your passion.
Equip your passion and champion your progress. One step at a time.
Our ambassadors
We have a passion for nurturing young athletes. That’s why we offer high-quality, accessible equipment designed to support their development. Because when you equip their passion, you champion their progress, not just in sports, but in life.
Taylor McKevitt
Manchester Thunder
A European U19 champion, Taylor specialises as a midcourter for Manchester Thunder.
Jayda Pechova
Team Bath
An outstanding defender and future England star, Jayda currently starts for Team Bath.
Emma Thacker
Saracens Mavericks
Leading the next generation of shooters, Emma plays for Saracens Mavericks.
Joe Cowell
Cardiff Rugby
Capped by Wales U20s, Joe made his professional debut with Cardiff Rugby in the 2021 season.
Carwyn Edwards
Sale Sharks
Already a Welsh U18 international, Carwyn joined Sale Sharks ahead of the 2023 season.
Frank Sergent
Warrington Wolves
A pacey winger with an eye for a finish, Frank made his professional debut in 2024.
Ross McKay
Ulster Rugby
A hugely exciting stand off with incredible pedigree, Ross came through the Ulster Academy.